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BASF strengthens competitiveness of its Care Chemicals division
- Set of measures to adapt to changed customer needs and market conditions
- Optimization leads to reduction of about 120 positions globally until mid-2015
BASF is implementing a series of measures within its Home Care and Industrial & Institutional Cleaning and Formulation Technologies businesses to strengthen the competitiveness of its Performance Products segment. These businesses are part of BASF's Care Chemicals division, which offers a broad range of ingredients for the personal care, home care, industrial and institutional cleaning and hygiene industry, as well as for technical applications.
Following the successfully implemented optimization measures for the Personal Care business, the current set of additional measures aims at adapting the Home Care, Industrial & Institutional and Formulation Technologies businesses to changed market conditions and customer needs. BASF will realign its business models and processes to better address differentiated customer needs in the fields of standard products and innovative solutions. This will result in a reduction of about 120 positions globally until mid-2015.
"We combine optimized business processes with targeted investments continuing to rely on offering innovative solutions as one main source for growth. In this way, we will further strengthen our leading position in the Home Care and Industrial & Institutional Cleaning as well as Formulation Technologies businesses," said Gabriel Tanbourgi, head of BASF's Care Chemicals division.
BASF's Care Chemicals division is committed to implement its innovation-driven growth strategies and continues to invest significantly in research and development as well as in new businesses such as enzymes. Cooperations with its partners, for instance in the home care, industrial and institutional cleaning and construction industries, will be the foundation for growth, meeting customers' needs and bringing innovative solutions to the market.
Additionally, the company strives for growth by expanding production capacities for more sustainable products such as the chelating agent Trilon®M, which is used as an alternative to phosphates in dishwasher detergents.
About BASF Care Chemicals
BASF’s Care Chemicals division offers a broad range of ingredients for hygiene, personal care, home care, industrial & institutional cleaning, and technical applications. We are the globally leading supplier for the cosmetics industry as well as the detergents and cleaners industry and support our customers with innovative and sustainable products, solutions and concepts. The division’s high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients, pigments and UV filters. Superabsorbent polymers developed for the full spectrum of hygiene applications complete the range. We have production and development sites in all regions and are expanding our presence in emerging markets. We are where our customers need us around the world.
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