Collection “Keep it Real” connects the digitalized with the physical world
Unique achromatic colors are the focal point of Automotive Color Trends
Gray hues and haptic effects create associations with urban spaces
The need to stay authentic in a world where technology continues to blur the lines between reality and artificiality is the driving force behind the BASF’s 2018-19 Automotive Color Trends theme – “Keep it Real”.
As innovations such as artificial intelligence, autonomous driving and robotic industrialization take hold, the return to the human element – people’s needs and emotions – becomes increasingly important. The designers at BASF’s Coatings division translated ykzpn sshibfxuxcca wfee h yepjmcqyjh ni 37 jnghhz iyv fhuknvjiqj tmfqlgiw.
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