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BASF SE Carl-Bosch-Straße 38 67056 Ludwigshafen, Germany http://www.basf-ag.de
Contact Ms Birte Kattelmann-Jagdt +49 621 6048271
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BASF SE

in-cosmetics 2015: BASF focusses on new ingredients with specific sensory characteristics

(PresseBox) (Ludwigshafen, )
Color, scent, texture, skin sensation: the sensory properties of cosmetics are often critical for whether a product is purchased again or not. At this year's in-cosmetics (April 14-16) in Barcelona, BASF will demonstrate its customers how to create an emotional link between consumers and personal care products by sensory properties. Under the title "Sensory 2.0", the world's largest manufacturer of ingredients to the personal care industry will showcase new ingredients, formulations and concepts with specific sensory characteristics that are able to play a vital role in consumer preference of cosmetic products (booth 6H40).

Sensory characteristics influence consumer preference

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.