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- New concept answers worldwide trend for personalized care products
- BASF designs customizable Face and Hair Care formulations
- Mixing and matching of boosters allows for countless combinations
More and more people consider beauty and care routines as a key to individualization and diversity. BASF is meeting the growing consumer expectation for cosmetic products that reflect the individual needs and nuances of their everyday world with a winning new concept for personalized cosmetics. “Individual expression is among the most important megatrends currently shaping the cosmetics industry on a global scale,” said Jason McAlpine, Vice President Business Management Personal Care Solutions Europe.
- New concept answers worldwide trend for personalized care products
- BASF designs customizable Face and Hair Care formulations
- Mixing and matching of boosters allows for countless combinations
More and more people consider beauty and care routines as a key to individualization and diversity. BASF is meeting the growing consumer expectation for cosmetic products that reflect the individual needs and nuances of their everyday world with a winning new concept for personalized cosmetics. “Individual expression is among the most important megatrends currently shaping the cosmetics industry on a global scale,” said Jason McAlpine, Vice President Business Management Personal Care Solutions Europe.
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