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BASF SE Carl-Bosch-Straße 38 67056 Ludwigshafen, Germany http://www.basf-ag.de
Contact Ms Annika Müller +49 172 2356012
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BASF SE

BASF embraces personalization in cosmetics

(PresseBox) (Düsseldorf-Holthausen, Germany, )
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- New concept answers worldwide trend for personalized care products
- BASF designs customizable Face and Hair Care formulations
- Mixing and matching of boosters allows for countless combinations

More and more people consider beauty and care routines as a key to individualization and diversity. BASF is meeting the growing consumer expectation for cosmetic products that reflect the individual needs and nuances of their everyday world with a winning new concept for personalized cosmetics. “Individual expression is among the most important megatrends currently shaping the cosmetics industry on a global scale,” said Jason McAlpine, Vice President Business Management Personal Care Solutions Europe.
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.