Während Live-Shopping in China längst zum Standard geworden ist, rückt es in Europa erst jetzt stärker in den Fokus. In Asien nehmen Moderatoren oder zugkräftige Influencer die Kunden schon seit geraumer Zeit per Live-Streaming mit auf Shopping-Tour und beantworten ihnen dabei ihre Fragen via Chatfunktion. Auch in Europa bietet das Verkaufen per Stream vor allem Marken der Mode- und Beauty-Branchen enormes Potenzial. Doch ist der digitale Verkaufskanal den europäischen Kunden überhaupt schon ein Begriff und wie wird er von etablierten Marken genutzt und bewertet? Diese und weitere Fragen hat Arvato Supply Chain Solutions in der aktuellen Analyse „Live-Shopping in Europa“
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