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AGF Videoforschung GmbH Gärtnerweg 4-8 60322 Frankfurt am Main, Germany http://www.agf.de
Contact Ms Friederike von Ripka +49 69 95526055
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AGF Videoforschung GmbH

AGF-Plattformstudie 2025 II: Empfangswege und moderne Endgeräte verändern den Zugang zum Fernsehen

(PresseBox) (Frankfurt am Main, )
 


Internetbasierter Empfang wächst weiter
Connected TV wird zusehends zum Standard
Nutzung von YouTube und Social-Mediaplattformen steigt
Broadcaster behaupten sich im Streaming-Umfeld


Der Fernseher bleibt der zentrale Screen in den deutschen Haushalten. Gleichzeitig zeigen die Ergebnisse der aktuellen AGF-Plattformstudie 2025 II, dass sich die strukturellen Rahmenbedingungen der TV-Nutzung weiter verändern. Neue Empfangswege, internetfähige Endgeräte und veränderte Bedienkonzepte prägen zunehmend den Zugang zu Bewegtbildinhalten – im linearen Fernsehen ebenso wie im wachsenden Streamingangebot.

TV-Empfang: Internet gewinnt deutlich – klassische Empfangswege verlieren

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