Award winning CEM leader Arantech, cements its presence in Singapore

New Singapore office to focus on customers in the region

(PresseBox) ( Dublin, )
Arantech, the pioneer in telecoms Customer Experience Management (CEM) is at the CommunicAsia 2008 event in Singapore (stand # 3H1-01), showcasing the industry's most powerful, tried and tested CEM product.

Arantech recently opened a new local office in Singapore to support its rapidly growing global customer base, including the first SE Asian operator to adopt CEM on its network, M1 in Singapore. The innovative operator has implemented touchpoint to be able to fully understand the needs and issues of each customer. In so doing, the operator has differentiated itself within the Singapore marketplace.

Arantech announced in January that it had doubled its revenues each year for the last three years and completed a profitable 2007, posting sales of US$32.5 million for its award winning touchpoint CEM solution.

touchpoint offers operators, such as M1, a best-in-class, real-time customer-centric service support capability for all subscribers and coupled with the revenue-generating and churn-reduction potential that touchpoint brings with it, enables them to enjoy the benefits of a customer-centric strategy.

About CEM and touchpoint Founded in 1999, Arantech is the premier provider of Customer Experience Management (CEM) systems to communications service providers worldwide.

Arantech's CEM solution radically transforms not only the way that operators service their customers but also the way their internal organisations respond to customer needs. This has made touchpoint(tm) both a catalyst for cultural change and a transformational force for its customers in terms of revenue and operational practice issues or network issues.

Arantech has defined CEM as the ability to proactively monitor and manage, in real time, the lifecycle experience of every customer that comes into contact with the business and operational platforms of a communications provider. CEM manages the experience of an entire brand offering, monitoring customers at every point where they touch the business.

touchpoint is Arantech's CEM solution that delivers actionable business and technical options that enable mobile operators to proactively monitor and manage customers, providing a 360-degree view of all customers, all the time, in real time, over any network or device.

touchpoint provides a simple proactive approach to first-line customer management and selling, supporting any network, service or device type, through its touchpoint 360-degree desktop portal. It also enables tight integration, via APIs, to other BSS and OSS systems like customer care, service management and performance management, providing these systems with a high level of customer-centric capability.

Arantech is the customer experience management specialist within the wireless industry, and is actively broadening its reach into other channels of digital service delivery, such as fixed-line broadband and mobile convergence.
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