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Annalect Group Germany GmbH Grünstraße 15 40212 Düsseldorf, Germany http://www.annalect.de
Contact Ms Sonja Tabatabai +49 211 38807579
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Annalect Group Germany GmbH

Zwischen Inspiration und Illusion: Chancen und Risiken von Social Media für die Markenkommunikation

(PresseBox) (Düsseldorf, )
In ihrer aktuellen Studie taucht Annalect in die Lebenswelten der Social-Media-Nutzer*innen ein: Was treibt sie um, was sind ihre Motive und Ängste und wie gehen sie mit Filterblasen, Hate Speech und Fake News um? Der differenzierte Blick auf Social Media eröffnet überraschende Einsichten.

Zwischen Verbot und Werberekorden – kaum ein Thema wird derzeit so kontrovers und intensiv diskutiert wie soziale Plattformen. Während gesellschaftliche Debatten über Desinformation und Hassrede zunehmen, verzeichnen Meta, Alphabet & Co immer weiter steigende Nutzerzahlen und Verweildauern. Doch wie wirken sich Algorithmen, Filterblasen und inszenierte Inhalte tatsächlich auf Selbstbild, Meinungsbildung und Verhalten der Nutzer*innen aus – und
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.