Technological enablers and widespread adoption of mobile Internet access have lowered the barriers to entry in communication services markets. Over-the-top (OTT) messaging services, in particular, have proved popular and adoption levels soared in many countries in 2012 and 2013. This article provides an outlook for the messaging market to 2018 and considers the implications for mobile operators.
IP messaging is turning out to be a 'killer app' for the mobile Internet
Major Internet players such as Apple, Facebook and Google have identified the messaging market as a target for market disruption and one that can complement their core businesses.
IP messaging is turning out to be a 'killer app' for the mobile Internet
Major Internet players such as Apple, Facebook and Google have identified the messaging market as a target for market disruption and one that can complement their core businesses.
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