In our latest consumer survey conducted in five countries in Europe and the USA, more than a third of respondents were interested in buying a smart-TV set, but of the one in five respondents who claimed to own a smart TV, fewer than half of those had actually connected it to the Internet. CE manufacturers must address this and help consumers to understand the functionality and benefits of smart TVs if they are to significantly increase usage of these devices.
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Interest in smart TVs bodes well for CE manufacturers
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