In our latest pay-TV forecasts, we expect that the number of households taking pay-TV services in Western Europe will increase by 9.2 million to 113.3 million, which amounts to 8.9% growth between 2013 and 2018. Take-up of over-the-top (OTT) video services will grow much more strongly than traditional pay-TV services, but cord-cutting will not be extreme - OTT video to the TV set will account for just 5.6 million primary pay-TV services by 2018. The real impact of OTT will be felt on secondary TV sets - traditional operators could broaden their reach with their own OTT services to these avnf.
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