More than 45% of customers with a smartphone use some form of instant messaging (IM) or over-the-top (OTT) messaging app in addition to (and in some cases instead of) traditional text messaging (SMS), according to a new report examining consumer smartphone voice and messaging trends from Analysys Mason (www.analysysmason.com). In addition, 20% of consumers use a VoIP app, and 20% of those consumers use it more than traditional voice services.
The report, Consumer smartphone usage: voice and messaging trends, is the last of four in Analysys Mason's Consumer smartphone usage series. The reports are based on data derived from Arbitron
The report, Consumer smartphone usage: voice and messaging trends, is the last of four in Analysys Mason's Consumer smartphone usage series. The reports are based on data derived from Arbitron
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Pysumtdo havmkcwkzw jfoev: fao frpejfzs mweo gt oc-nopxte pwuycbp.
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