austriamicrosystems and IE Technology Ltd present the RU-210u, a mid range UHF RFID reader with USB serial interface

The RU-210u has been developed using austriamicrosystems' market leading EPC Class 1 Gen 2 UHF RFID Reader IC

(PresseBox) ( Unterpremstaetten, Austria, and Bangkok, Thailand, )
austriamicrosystems (SIX:AMS), a leading global designer and manufacturer of high-performance analog ICs for communications, industrial, medical, and automotive applications, in partnership with IE Technology Ltd (IET) are pleased to announce the release of the IET RU-210u, mid range up to 2.5m, fixed UHF RFID reader, with USB and serial interface.

Leveraging over 16 years of providing RF silicon solutions austriamicrosystems has developed the market leading range of "Simply Gen 2" AS3990/91 UHF RFID reader IC's,. Through integration, simplicity, comprehensive reference solutions and a global applications support network they have been enabling customers to become UHF implementers worldwide. The AS3990/91 "Simply Gen 2" is a single chip, EPC Class 1 Gen 2 UHF Reader IC which includes an EPC Class 1 Gen 2 protocol engine and is available with an integrated PA to further reduce the bill of materials (BOM). The Gen 2 UHF Reader IC provides the industry's highest level of integration, lowest power consumption and lowest cost BOM.

The AS3990/91 enables a fast time to market for customers, like IE Technology, by allowing them to focus more time on their unique IP and less time on a Gen 2 implementation. The AS3990/91's unique programmable features enable a single SKU that is world-wide shippable. Its simplicity is emphasized with only 32 registers to enable full RF, filtering, and protocol control, while maintaining flexibility and versatility.The RU-210u UHF RFID reader, with USB interface, is ideal for logistics, manufacturing and retail applications. It is already proven in closed loop pallet and crate tracking systems in several Asian markets.

"To have a product ready in only 7 weeks after receiving the samples, demo kit and reference design, like IE Technology did, was very impressive" commented Kambiz Hayat-Dawoodi, General Manager Standard Linear and Wireless at austriamicrosystems. "Our customers, like IE Technology enjoy the stability and security provided by austriamicrosystems in challenging times," he added.

"We at IET are working closely with our customers to find dynamic and flexible solutions. In some applications like Food Traceability and Asset Tracking, we needed a custom-made UHF RFID reader with special features. With austriamicrosystems' AS3990 reader chip, we can speed up the duration for launching new models from 4 months to only 7 weeks. This will help us to serve and satisfy our customers' needs, which is our primary objective", said Apiwat Thongprasert, Business Development Manager at IE Technology.

The AS3990/91 is available in QFN 64 9x9 mm package and is specified for 0 to 70° C. Further information is available at

About IE technology

IE Technology Co., Ltd. is a leading RFID system integrator located in Bangkok, Thailand. IET offers a bestpractice solution ranging from consultation, system integration, and hardware & software design to product customization. IET is focusing on RFID solutions for Manufacturing, Logistics, Traceability and Animal Tagging.
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