austriamicrosystems and DLP Design Inc. present DLP's new UHF Desktop Reader incorporating the low power, low cost, AS3990 UHF RFID "Simply Gen2" Reader IC

The AS3990 is an innovative UHF RFID Reader Chip enabling customers worldwide with a faster time to market through its low complexity and its high level of integration

(PresseBox) ( Unterpremstaetten, )
austriamicrosystems (SWX:AMS), a leading global designer and manufacturer of high-performance analog ICs for communications, industrial, medical and automotive applications in partnership with DLP Design, Inc., is pleased to announce the further development of their UHF RFID business line with the introduction of DLP Design's new UHF desktop reader.

austriamicrosystems' AS3990 UHF reader chip, co-developed with IDS, is the first in a line of a low-power, low-cost integrated reader solutions, positioned to make their customers' lives easier through the integration of key elements whilst retaining flexibility.

The AS3990 is a single chip, Gen 2 UHF Reader IC. Ideally targeted for power/cost-sensitive applications, the AS3990 sports the industry's lowest power consumption and lowest cost bill of materials (BOM). It includes a Gen 2 protocol engine for fast time to market, and is available with an integrated PA to further reduce the BOM. Its unique programmable features enable a single SKU that is world-wide shippable. Its simplicity is emphasized with only 32 registers to enable full RF, filtering, and protocol control, while maintaining simplicity in implementation.

"Our alliance with austriamicrosystems strengthens our commitment to a portable RFID reader market that has been largely ignored by the industry," added Don Powrie, President and CEO of DLP Design. "Integrating the austriamicrosystems' AS3990 reader chip, our new DLP-RFID-UHF desktop reader is the second in a series of forthcoming readers-all featuring a USB interface-which are lead free and RoHS-compliant with FCC and IC certifications in place for immediate deployment throughout North America."

"DLP Design has leveraged the strengths of the AS3990 to create an efficient and effective UHF reader. We are pleased with the DLP-RFID-UHF product as a module which customers can embed into their products for a fast time-to-market. This enables customers to be RFID implementers instead of RFID experts," Kambiz Hayat- Dawoodi, Manager Wireless Business Line at austriamicrosystems, commented on the partnership.

The AS3990 is available in QFN 64 9x9 mm package and is specified for 0 to 70° C. More information is available at http://www.austriamicrosystems.com/03products/products_detail/AS3990/description_AS3990.htm.

About DLP Design
DLP Design, Inc., a Texas corporation in business since 2000, provides hardware and software solutions that make it easy for the engineer or hobbyist to interface to a host computer via the USB interface. Specialty products for prototyping and new-product evaluation as well as consultancy services in the areas of product design and manufacture are available. DLP Design is a privately held corporation based in Allen, TX. www.dlpdesign.com
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