European Publishers Combine on Amobee Platform to Create Largest Unified Mobile Premium Ad Marketplace in Europe
Europe's largest publishers, including Bertelsmann's Gruner + Jahr, appoint Amobee Media Systems to represent over 75% of premium mobile content in Germany(PresseBox) (Redwood City, )
Germany is Europe's largest and fastest growing mobile market and this consolidation of content makes it the largest singlecountry mobile ad marketplace on the Continent.
The deal, which brings Gruner + Jahr together with other publishers puts the Amobee Platform at the nucleus of Europe's largest mobile ad marketplace for ad placement on mobile sites and applications, servicing titles including Financial Times Deutschland, Spiegel, Stern, Gala, Brigitte, Vodafone, O2 Telefonica and many other popular titles.
Amobee is the most widely deployed mobile advertising platform in the industry. Its partnerships with the world's leading operators and content publishers sees Amobee reach around 1 in 7 mobile users on the planet every day.
"This foreshadows a new era in mobile where multiple partners come together to consolidate their content, creating a simple and valuable ecosystem for publishers and advertisers alike," said Amobee CEO and cofounder Zohar Levkovitz. "Three in every four mobile web pages, and a large majority of apps are now represented, viewable, assessable and bookable on Amobee's platform, and can now be monetized in a seamless way to bring relevant, targeted advertising to the audience."
"Mobile advertising gives operators and publishers the ability to distribute and make money from their content in new and powerful ways," said G+J EMS Director Mobile, Oliver von Wersch. "The growth of smartphones has given us exciting new channels to reach our target audiences and this consolidation with Amobee now transforms the mobile ad market from confusing and unproven into a major channel for G+J EMS."
Amobee makes sense of mobile advertising for content owners and advertisers, creating value where previously there was fragmentation and confusion," said Michael Moritz of Sequoia Capital. "Amobee is the only company with an open and integrated approach to mobile advertising, and history suggests this is a winning approach. Amobee's latest move will create a liquid, global market for publishers, operators, developers and advertisers."
"Amobee makes it easier for publishers and advertisers to derive value from each other. Publishers can monetize their content assets while advertisers can access the most broadreaching targeted audience through one single platform," Mr. Levkovitz said.
About G&J Electronic Media Sales (EMS) GmbH G+J EMS is the marketer of electronic media of Europe's biggest publishing house Gruner + Jahr in Hamburg. Belonging to the cutting edge of German electronic mediamarketers we offer our clients one of the best topquality brand portfolios for internet and mobile advertising in Germany.
We feature online and mobile advertising & crossmedia implementations with very well known offline & online brands that our user have confidence in. Onlinetrademarks such as stern.de, BRIGITTE.de, capital.de or livingathome.de as well as mobile brands of external clients e.g. Vodafone, O2 Telefonica, and IP Deutschland are the premium brands of our mobile advertisingsection. Our strength is to develop individual concepts manufactured for our clients specific needs, incorporating unique crossmedia advertising concepts and extensive market research with tools to evaluate the branding effect of campaigns.