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AgO Inc appoints Alpha Star Ltd as European representative
Alpha Star Ltd and AgO Inc team up to address European analog-mixed signal and RF IC design market
The analog and mixed signal segment of the semiconductor market is growing much more rapidly than the digital part. When moving to finer geometries, analog designers face an increasing number of constraints making the sizing of devices in a circuit a more complex and timeconsuming task. Analog circuits are often a cause of failure in mixed signal ICs resulting in costly design respins. Veteran EDA investor Jim Hogan estimates that the cost of doing an analog design in a finer geometry like 65 nm is a factor of 10× higher than in 180 nm. Yet analog circuit design automation has changed little in the last twenty years.
Hillol Sarkar, CEO of AgO Inc said, "Europe's strong wireless communication and automotive sectors need a more modern design automation solution". He added, "Alpha Star's knowledge of the European semiconductor sector will help AgO address this market".
"In today's fiercely competitive markets, hitting the market window with working silicon can make the difference between being a market leader and alsoran", said Dr Roddy Urquhart of Alpha Star, "AgO's optimisation approach will enable designers to rapidly trade off design options and to improve the yields of their circuits".
About Alpha Star Ltd
Alpha Star Ltd, based in the UK, is a company that brings leading edge products and services to electronic design teams in Europe. It provides business development for suppliers of electronic design services, EDA tools, FPGA prototyping and B2B news distribution services.
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