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Frohes Fest für den Online-Handel: Deutsches E-Weihnachtsgeschäft wächst um rund 20 Prozent

#Weihnachten #eCommerce #Studie

(PresseBox) (München, )
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Aktuelle „Adobe Digital Insights (ADI) Holiday Retail Survey 2017” zeigt:


Deutsche Konsumenten investieren durchschnittlich 565 Euro in Weihnachtsgeschenke
Mehr als jeder Zweite erledigt seine Weihnachtseinkäufe online und knapp drei Viertel mobile
Nur 15 Prozent der Deutschen sind Last Minute-Shopper


Auf dem Gabentisch könnte es in diesem Jahr eng werden: Deutsche Konsumenten investieren 2017 durchschnittlich 565 Euro in Weihnachtsgeschenke – dies sind rund 20 Prozent mehr als im vergangenen Jahr (2016: 471 Euro). Im direkten Ländervergleich liegen die Deutschen damit weit hinter Großbritannien (1.963 britische Pfund, umgerechnet nach aktuellem Wechselkurs: 2.214 Euro), aber erstmals vor Europas Xmas-Sparfüchsen aus Frankreich (498 Euro). Dies ist
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