Adobe erweitert die Adobe Marketing Cloud um neue Funktionen für datenbasiertes Marketing auf mobilen Geräten. Unternehmen können damit ihre Kunden auf Basis der iBeacon-Technologie am richtigen Ort mit relevantem Content und hochpersonalisierten Botschaften ansprechen. Alle Marketer werden dadurch in die Lage versetzt, standortbezogene "In-App"-Nachrichten auf mobile Geräte zu schicken und so ein gezieltes Echtzeit-Engagement bei den Nutzern zu erreichen. Flankierende E-Mail-Kampagnen, die sich auf vergangene Interaktionen in einem Laden oder anderen besuchten Orten beziehen, sorgen für erhöhte Aufmerksamkeit und ein Plus an Wirkung. Weitere Funktionen für datenbasiertes Mobile Marketing über die Adobe Marketing Cloud umfassen Mobile App-Tests in Echtzeit, den
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