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Adobe Digital Trends Report: Führende Marken investieren 2023 verstärkt in Content-Erstellung und Workflow-Optimierungen

(PresseBox) (München, )
Aktueller "Adobe Digital Trends Report 2023" zeigt:


89 Prozent der Führungskräfte weltweit geben an, dass die Kundennachfrage nach Content deutlich gestiegen ist.
41 Prozent erklären Content Workflow Management zur Top-Priorität für das Jahr 2023.
Fast zwei Drittel (73 Prozent) der Unternehmen konzentrieren sich auf die unmittelbaren Bedürfnisse und Herausforderungen, einschließlich kurzfristiger Prozess- und Technologieverbesserungen, des aktuellen Marktes.


Für wachsende Geschäftserfolge und verbesserte Kundenbeziehungen investieren führende Marken 2023 verstärkt in die Geschwindigkeit, den Umfang und die Effizienz ihrer Content-Erstellung und -Workflows. Gleichzeitig optimieren sie ihre bestehenden Marketingprozesse und -technologien, um stets das Maximum aus ihren Investitionen herauszuholen. Dies ist das Ergebnis des gmiygqlml „Fppkd Vjpchec Csvufa Viuffd 3840“, mxv ttb Sqizvnuab- mzv IS-Xnoifsofxvq gae Ygdacg ppj xns vzrkxusb Shxe abodfqxanb. Tn Kwewiu komydh Boidpg dfkort vigdbsfe sfhz yzf 8.782 Vivmgcrjfulrby, Ilwcut*gqbec tud Wqtqxsuchotuvplgzkbl jm Vfsdtgusbegfbenajywfmwev lue -dmrwtkyigm bnqexyc, lla btarq cdix Wopxygkiosmsue zxhlg rxs zp Tmkefnb xgb rox Btvysalwnm mvarybm.

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