Adobe (Nasdaq: ADBE) stellte heute auf der US-Ausgabe des Adobe Summit, der größten nationalen Digital Marketing-Konferenz, neue Innovationen der Adobe Marketing Cloud vor. Im Marketing ergeben sich aus der zunehmenden Verknüpfung der digitalen mit der physischen Welt völlig neue Potenziale in der Konsumentenansprache, die sich mit neuen Funktionen der Adobe Marketing Cloud jetzt ganz einfach ausschöpfen lassen. Im Zentrum der Neuerungen steht ein neues „Internet of Things-SDK“, das hochpersonalisierte Digital Experiences in physische Umgebungen wie Einzelhandelsgeschäfte, Hotelzimmer, Verkaufsautomaten und auf viele weitere Internet of Things (IoT)-Devices bringt. Gleichzeitig können Marken das Engagement der Konsumenten mit dem neuen IoT-SDK auf jedem tesytd Ctwmsh nkpmii wak hxsrwqtaalq – tvg bnyy Wqrwhsvyg lxjpjkgpbtcr zvdadrjwev.
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