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Adobe Systems GmbH Georg-Brauchle-Ring 58 80992 München, Germany http://www.adobe.com
Contact Ms Lisa Bickhardt +49 40 67944679
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Adobe Systems GmbH

Adobe Advertising Cloud Brings First-Party Audience Data to TV Advertising

(PresseBox) (San Jose, Calif., )
We have entered an unprecedented era of television, with more available on more devices than ever before. Traditional TV, over-the-top (OTT), video on demand (VOD) and connected TV apps all compete for viewer attention – and ad dollars. However, TV ads aren’t having the impact they once did. Less than one-third of Americans (26 percent) believe the TV ads they see are relevant to them, according to Adobe Digital Insights’ most recent AdvertisingReport. Legacy silos – between TV and digital, data and execution, and media planning and buying – are impeding advertisers’ efforts to reach viewers effectively.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.