Was sind die Influencer-Marketing-Trends für 2023? Zum fünften Mal in Folge hat die adesso-Tochter Reachbird, Spezialist für Influencer Marketing, Expertinnen und Experten befragt und die wichtigsten Trends für das neue Jahr zusammengetragen. Der Bericht bietet neben Zukunftsprognosen und Empfehlungen praxisnahe Einblicke für Marketers.
Influencer Marketing hat sich mittlerweile fest im Marketing-Kanon etabliert. Es ist sowohl für kleine als auch große Unternehmen ein beliebtes Instrument, um die eigenen Services oder Produkte bekannter zu machen. Gerade bei der jungen Zielgruppe führen Influencer mit ihrer Glaubwürdigkeit zu mehr Sichtbarkeit und Einfluss, als es klassische Maßnahmen ermöglichen. Dabei lebt Influencer Marketing von ständiger Veränderung
Influencer Marketing hat sich mittlerweile fest im Marketing-Kanon etabliert. Es ist sowohl für kleine als auch große Unternehmen ein beliebtes Instrument, um die eigenen Services oder Produkte bekannter zu machen. Gerade bei der jungen Zielgruppe führen Influencer mit ihrer Glaubwürdigkeit zu mehr Sichtbarkeit und Einfluss, als es klassische Maßnahmen ermöglichen. Dabei lebt Influencer Marketing von ständiger Veränderung
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