Webgains, the international affiliate marketing network, a company of the ad pepper media International N.V., has partnered with IBM Watson to develop cognitive solutions that will help online retailers advertise more intelligently. Webgains is the first in the performance marketing industry to harness IBM Watson cognitive technologies in order to increase both the efficiency and efficacy of digital ad placement.
Utilising artificial intelligence and machine learning solutions, Webgains will ensure clients are able to present the most timely and relevant content across a strategic range of digital publishing partners.
Richard Dennys, CEO, Webgains commented: “The introduction of AI into Webgains'
Utilising artificial intelligence and machine learning solutions, Webgains will ensure clients are able to present the most timely and relevant content across a strategic range of digital publishing partners.
Richard Dennys, CEO, Webgains commented: “The introduction of AI into Webgains'
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