Statistiken und Medienexperten prognostizieren, dass vor allem im Social Networking und im Bereich der audiovisuellen Medien das Konsum- und Freizeitverhalten neue Formen annehmen wird. Forscher bedauern, dass der Dialog zwischen Nutzern und Unternehmen noch nicht richtig in Gang gekommen ist und daher oft der gewünschte virale Effekt ausbleibt. "Social Communities, Virtual Worlds, Word-of-Mouth, Web-Animation and Online-Games - the Needs for Media" - begleitend zur diesjährigen Games Convention startet unter diesem Motto der Fachkongress GfM Special 3.0 am 19. August 2008 im Marriott Hotel Leipzig seinen Informations-, Technologie- und Wissensaustausch. Führende Experten aus der Medien-, Werbe- und Games-Industrie wie Microsoft, VIACOM,
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