Schon mehr als 50 Prozent der deutschen Verbraucher interessieren sich für das Bezahlen mit dem Smartphone. Vor allem bei den jungen Nutzern (zwischen 16 und 24 Jahre) sind es rund 75 Prozent, die das mobile Bezahlen äußerst reizvoll finden und auch nutzen. Zudem lässt der Ausbau der LTE-Netze in Europa und das damit verbundene zunehmende Angebot das Interesse für M-Payment steigen. Am 26. April 2012 treffen sich darum Handel, Marken und Payment-, Mobile- und Commerce-Dienstleister in Zürich, um sich über Neuerungen und Entwicklungen auf dem Markt zu informieren und auszutauschen. Mit dabei sind 2012 das Schweizerische Handelsunternehmen Coop, die Post,
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