Contact
QR code for the current URL

Event ID: 15660

SKOPOS - Institut für Markt- und Kommunikationsforschung GmbH & Co. KG Hans-Böckler-Str. 163 50354 Hürth, Germany http://www.skopos-group.de
Company logo of SKOPOS - Institut für Markt- und Kommunikationsforschung GmbH & Co. KG

Mit Customer Analytics Treiber für Zufriedenheit und Kundenbindung identifizieren

Was ist besonders wichtig für die Zufriedenheit meiner Kunden? Warum wandern Kunden ab? Viele Fragestellungen in Marktforschungs- oder bei Customer-Analytics-Projekten suchen nach Treibern für Entscheidungen. Unterschiedlichste statistische Methoden erlauben hier, Zusammenhänge zu identifizieren. In unserem Webinar zeigen wir anhand eines konkreten Beispiels, dass Regressionsanalysen und Shapley-Werte einfache Methoden sind, um zuverlässig Treiber zu erkennen und richtig zu interpretieren. Mit Strukturgleichungsmodellen geben wir einen Ausblick auf komplexere Verfahren, die mit ausreichend Daten und der richtigen Fragestellung auch umfangreichere Zusammenhänge beleuchten können.
The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.
Important note:

Systematic data storage as well as the use of even parts of this database are only permitted with the written consent of unn | UNITED NEWS NETWORK GmbH.

unn | UNITED NEWS NETWORK GmbH 2002–2024, All rights reserved

The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.