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Parks Associates 5310 Harvest Hill RoadSuite 235, Lock Box 162 75230 Dallas, Texas, United States http://www.parksassociates.com
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Parks Associates

More than 70% of CE buyers considered only one brand for their 2015 purchases

Brand attracts more CE buyers than price, quality, or features

(PresseBox) (Dallas, Texas, )
New consumer research from Parks Associates reveals 71% of CE buyers in 2015 considered only one brand when making their purchase. According to 360 View: CE Adoption & Trends, price and product quality are important factors, as 15% of CE buyers considered only one brand due to price and 10% considered only one brand due to product quality, but brand itself was the dominant factor in these noncompetitive purchases. Nineteen percent of CE buyers considered only one brand when buying because of their preference for that brand.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.