Trends in Global Online Retail Detailed in New Publication

Hamburg-based market research company has turned its attention to online retail trends around the world in its new publication, “Trends in Worldwide Internet Retail 2016.”

Hamburg, (PresseBox) - According to the report global online shoppers may differ in the items they buy, how they are delivered, or how they pay for items, but global growth is consistent, as are a couple of interesting trends.

One trend is increasing use of mobile devices to connect to the Internet, which leads to mobile shopping, or M-Commerce. The report cites a consumer survey reflecting that almost half of online shoppers around the world bought items on their smartphone or tablet in 2015. In some countries in Africa, the vast majority of Internet connections are through mobile phones, so it naturally follows that as people turn to online shopping it will be over the phone. Even in regions with a tradition of high Internet connectivity via fixed computers such as Western Europe, mobile shopping is on the increase.

Another prevalent trend in online retail around the world is cross-border purchase. According to the publication, shoppers in some smaller nations such as Singapore and Ireland are leaders worldwide in cross-border online shopping. The percentage of global online retail purchased outside shoppers’ home country is expected to grow at double-digit rates through the next five years.

For further information, see:

Website Promotion GmbH & Co. KG

Founded in 2005 and headquartered in Hamburg, Germany, is one of the world's leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.

Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.

We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.

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