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Global Cross-Border B2C E-Commerce Growing at Double-Digit Rates
Cross-border B2C E-Commerce is expanding worldwide. It is projected to see accelerating growth rates until 2017 and then decline slightly, while still maintaining double-digit growth figures. Global online shoppers are motivated to buy directly from foreign online merchants due to better product availability and prices, while among the major hindrances to cross-border purchases are customs charges, higher shipping costs and longer delivery times. Clothing and footwear succeeded as the product category most purchased by cross-border online shoppers across all global regions last year.
Asia-Pacific is predicted to become the largest region in global cross-border online retail, reaching a share of approximately 40% of all cross-border sales in the next years. China is an important country for both cross-border online imports and exports. Close to a third of active online shoppers in China have made purchases across borders, and China-based E-Commerce marketplace AliExpress of Alibaba Group is a popular destination for online shoppers in countries such as Brazil, Russia and others. Alibaba's competitor JD.com also strives to participate in the cross-border boom, having opened a global marketplace for overseas merchants to sell to China and having launched a website targeting Russian online shoppers.
Cross-border online shoppers in Canada and Latin America last year primarily targeted US online retailers. The most popular way of engaging in cross-border trade for the companies from the USA was through marketplaces such as Amazon. Amazon reported that, in 2014, cross-border sales volume of sellers on its marketplace nearly doubled. Online merchants from the UK are popular targets for cross-border online shoppers worldwide as well, with cross-border shipping accounting for nearly a quarter of online orders dispatched from the UK at the end of 2014. Generally, cross-border online shopping was more intense between the EU member states than between the EU countries and non-EU countries, but EU authorities are undertaking efforts to further spur cross-border online shopping, seeing the benefits both for consumers and the businesses.
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