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Germany Is Predicted to Be the Fastest Growing B2C E-Commerce Market in Europe’s Top 3

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A new publication by Germany-based secondary market research firm yStats.com, “Germany B2C E-Commerce Sales Forecasts: 2015 to 2018” reports on the prospects of Europe’s second largest B2C E-Commerce market. yStats.com’s CEO and founder, Yücel Yelken, reveals that Germany is predicted to be the fastest growing of the three largest B2C E-Commerce markets in Europe in the next few years.

Fifth largest in the world and second largest in Europe, Germany is considered to have an advanced B2C E-Commerce market, by global standards. Germany’s online shopper penetration rate of more than two thirds of Internet users was significantly above the average for the European Union in 2014, and second only to the UK. The current trends present in the German online retail market include M-Commerce, which already reached close to 20% of all B2C E-Commerce sales and cross-border B2C E-Commerce, with a small double-digit share of online shoppers making their purchases directly from E-Commerce merchants in other countries.

A number of primary sources make the prediction that B2C E-Commerce in Germany will grow faster than in the UK or France for the next few years. The projected estimates for annual growth rate stand at double-digit numbers. Online sales are an important growth driver for the retail market in Germany, where retail generally faces very modest growth rates. Consequently, Germany’s B2C E-Commerce share of total retail sales is projected to increase, reaching a double-digit percentage number in 2018.

An important characteristic of the B2C E-Commerce market in Germany is that the product category most purchased online is “Clothing”. As a result, online clothing retailer Zalando is one of the largest online retailers in Germany. Other prominent B2C E-Commerce companies include Germany-based Otto Group and Amazon, for which Germany is the largest market outside North America.

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Germany B2C E-Commerce Sales Forecast: 2015 to 2018

yStats.com GmbH & Co. KG

Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.

Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.

We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.