Cross-border online purchasing makes further advancements in Europe

Infographic: Europe Cross-Border B2C E-Commerce 2017
(PresseBox) ( Hamburg, )
Based in Hamburg with a focus on E-Commerce market research, has released a new report “Europe Cross-Border B2C E-Commerce 2017” that highlights important trends in cross-border online shopping in Europe. The report conveys there is strong evidence for the advancement of intra-regional cross-border online retail due to European online consumers making more of these types of purchases.

This report from contains a projection that by 2020, cross-border B2C E-Commerce sales in Europe will raise by double-digit figures. Eastern Europe is expected to outpace Western Europe by growth rate, but trail behind in terms of market size. also cites statistics revealing that European consumers tend to make online purchases within this region instead of purchases elsewhere. Notably, online consumers who make purchases from other EU countries have a share that is over 1.5 times higher than the share of consumers making online purchases outside the EU. The European Commission introduced multiple legislative initiatives in 2016 to help advance this trend.

Furthermore,’s market report cites double-digit growth amongst cross-border E-Commerce imports in Russia. What’s more, over half of cross-border online spending, as well as a larger share of number of purchases by Russian online shoppers, are completed through Chinese marketplaces. In both areas, EU countries come in second.

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