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Cross-border online purchasing makes further advancements in Europe
This report from yStats.com contains a projection that by 2020, cross-border B2C E-Commerce sales in Europe will raise by double-digit figures. Eastern Europe is expected to outpace Western Europe by growth rate, but trail behind in terms of market size.
yStats.com also cites statistics revealing that European consumers tend to make online purchases within this region instead of purchases elsewhere. Notably, online consumers who make purchases from other EU countries have a share that is over 1.5 times higher than the share of consumers making online purchases outside the EU. The European Commission introduced multiple legislative initiatives in 2016 to help advance this trend.
Furthermore, yStats.com’s market report cites double-digit growth amongst cross-border E-Commerce imports in Russia. What’s more, over half of cross-border online spending, as well as a larger share of number of purchases by Russian online shoppers, are completed through Chinese marketplaces. In both areas, EU countries come in second.
For further information, see: https://www.ystats.com/wp-content/uploads/2017/02/20170101_Product-Brochure-Order-Form_Europe-Cross-Border-B2C-E-Commerce-2017.pdf
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