B2C E-Commerce growth continues strong in BRIC nations, says yStats.com report

BRIC B2C E-Commerce Markets 2016
(PresseBox) ( Hamburg, )
A new report by Hamburg-based E-Commerce intelligence firm yStats.com details the main characteristics of the emerging online retail markets in the BRIC countries. “BRIC B2C E-Commerce Markets 2016” reports that these nations are among the leading markets worldwide in terms of growth rates, with much remaining potential for further growth.

The BRIC nations (Brazil, Russia, India and China) are expected to lead the major advanced E-Commerce markets in sales growth through at least the next 3 years, according to research findings in the new report by yStats.com. China is only nation of this group in which the online share of total retail sales is large by international standards, while the other three have shares of below 5%. The largest of the four markets both in B2C E-Commerce sales and number of online shoppers, China is still predicted to grow faster than Brazil or Russia. India’s high double-digit growth rate will make it the growth champion among the BRIC markets through 2019.

Both Brazil and Russia are experiencing economic woes, but B2C E-Commerce sales are growing nonetheless, says the yStats.com publication. Online shoppers in these countries are showing an increasing interest in cross-border purchases on Asian E-Commerce platforms, especially those of China. Another market trend in all four countries is the rising share of M-Commerce.

Both local and international companies compete in BRIC B2C E-Commerce markets, according to the research of yStats.com. China’s Alibaba Group leads online retail in China with its Tmall brand, while its AliExpress cross-border platform is popular in Brazil and Russia. In India, local companies Flipkart and Snapdeal hold strong positions, while in Brazil the major local player is B2W Digital and in Russia Ulmart is the largest online mass merchant.

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