Yahoo Sports and FC Bayern Munich Launch Global Partnership to Bring the Club's Digital Content to Millions of Sports Fans Worldwide
The partnership will include the syndication of FC Bayern’s editorial and video content for programming in English, Spanish and German, across Yahoo Sports, bringing soccer fans around the world an exciting behind-the-scenes look into the world of FC Bayern Munich.
In addition, Yahoo will also provide original FC Bayern content to its audience, such as player interviews and features. The content will be available across Yahoo’s English, Spanish and German-language platforms.
Dr. Gunther Picker, Head of Editorial, Yahoo EMEA, said: “Soccer is a huge focus for Yahoo. With FC Bayern Munich, we were able to get one of the most internationally-renowned sports teams on board, and through this partnership, we are able to expand our premium content offering.”
Executive Board Member of Internationalization and Strategy of FC Bayern Munich, Joerg Wacker, said: “Yahoo’s extensive reach provides us with a unique platform to connect with new fans in key markets like the U.S. and Latin America. This partnership will support the club’s continued internationalization, bringing the FC Bayern brand closer to all of our fans around the world.”
About FC Bayern Munich
FC Bayern Munich is one of the biggest clubs in world soccer and has a proven track record of developing world-class players and competing in the highest echelons of world soccer. With over 400 million supporters worldwide, FC Bayern is one of the strongest brands in international soccer.
Yahoo! Deutschland Services GmbH
Yahoo is a guide focused on informing, connecting, and entertaining our users. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions.