Mit einem 1.100 Quadratmeter großen Blow-Up im Herzen Barcelonas startet das internationale Business-Netzwerk XING (www.xing.com) seine groß angelegte Marketing-Kampagne in Spanien. Das XING-Plakat zieht bis Ende Mai am Verkehrsknotenpunkt Paseo de Gracia/Diagonal alle Blicke auf sich. Der Auftakt in Madrid folgt eine Woche später: Dort macht ab dem 12. Mai ein über 300 Quadratmeter großes Plakat im Zentrum auf XING aufmerksam. Spanische Geschäftsleute und Berufstätige sehen in den kommenden Wochen XING-Plakate an über 300 Metrostationen in Madrid und Barcelona. Ergänzt wird die Outdoor-Aktion in Spanien durch eine Banner-Kampagne in führenden spanischen Online-Medien und Business-Portalen sowie durch eine SEM-Kampagne. Auf der XING-Plattform unterstützt ein Einladungsspecial die Spanienoffensive: Alle XING-Mitglieder, die bis Ende des Monats erfolgreich ein neues Mitglied aus Spanien einladen, erhalten - genau wie der Eingeladene selbst - als Dankeschön einen Monat XING Premium-Mitgliedschaft.
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