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Messe Düsseldorf launches second project with XCOM Africa GmbH

(PresseBox) (Düsseldorf/Willich, ) After a successful project about the food processing and packaging industry in Africa, Messe Düsseldorf launches a second project with XCOM Africa GmbH.

Messe Düsseldorf, as one of the largest trade fairs organizer, asked the consulting company XCOM Africa to launch a market research about the medical equipment industry in East Africa.

The successful project about the food processing and packaging industry attracted attention on Africa as location for exhibitions. The interest in the medical sector and the opportunities and trends in the future is due to the fact that the Messe Düsseldorf is organizing the largest medical fair worldwide.

In this context, XCOM Africa conducted a detailed market research of the East African Market with the focus on Kenya. The aim of the project was an overview of the exhibitor's potential and a better knowledge of the market for medical equipment.

With the support of local staff, the medical sector could be closely examined, although current political changes hampered the flow of information. Nevertheless, interviews with persons in charge were conducted. The result was a database with relevant companies, governmental- and non-governmental-organizations. Furthermore, XCOM Africa presented the current state of the medical supply, current trends in the medical sector and the supplychain.

This information gave on orientation for the Messe Düsseldorf to determine the degree of attractiveness for its exhibitors and helped to make future decision with the background of a detailed market research.

About Messe Düsseldorf GmbH:

The company group Messe Düsseldorf GmbH belongs with annual 40 events only on the fairground Düsseldorf to one of the leading trade fair organizers. The spectrum of trade fairs is huge, ranging from machinery, plant and equipment, retail and trade, medicine and health to fashion and lifestyle. 20 of these trade fairs are the largest of its kind. The Messe Düsseldorf GmbH has 62 agencies abroad representing more than 105 countries. The company group exported its trade fair concept "Made in Düsseldorf" and therefore, developed to a global player in the trade faire industry

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XCOM Africa GmbH is one of the leading German consultancies with a solely focus on African growth-markets. They support German and international companies in developing their market entrance strategy for markets such as Nigeria, Kenya Ghana and Rwanda. Their services include market potential analysis, market entry strategies, coaching, intercultural training, identification and selection of local partners as well as a 'hands on' approach in implementing the market entry.

For more information please visit the website: