W&H set for expansion in Poland:
New premises provide potential for further growthBürmoos, )
In addition to extending the prophylaxis elements of the training programme for dental professionals, the focus is on intensive discussion and close cooperation with our Polish sales partners. The official promotion of the W&H service partners to Premium Service Partners in Warsaw is also aimed at reinforcing customer focus in Poland.
Extended training programme for dental professionals
At an exclusive evening event held on 22nd April at the new premises in Tukana Street in Warsaw, over 50 guests - including sales and service partners, opinion leaders in the dental industry and representatives of the Austrian Chamber of Commerce (WKO) in Warsaw - had the chance to find out more about the latest trends and product innovations on the dental market. The highlight of the festivities was the presentation of the training rooms. W&H has been holding training sessions for the Polish dental sector for many years now. Following the move to the new premises, the W&H subsidiary now also has access to state-of-the-art dental training possibilities. In addition to courses organized by the "EMS Swiss Dental Academy", the new rooms are also used for training purposes in the fields of endodontics and implantology. W&H Poland Sp. z o.o.is setting great store by the extending its training programme in 2013.
In addition to looking at the current W&H product portfolio, the event also offered the guests a wealth of information on the product range offered by the Swiss company EMS, a specialist in prophylactic and oral hygiene products. Furthermore, organizational changes in the Polish sales structure should lead to improved customer orientation in the future, which is why the Polish W&H sales team is soon to be boosted by a number of new field sales staff. The installation of the new Premium Service Partner in Warsaw "DentalServicePremium" on the old site of W&H Poland Sp. z o.o. is intended to make it possible to respond to customer requests even faster and more comprehensively in the future.