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W&H Dentalwerk Receives European Change Communications Award 2012
Employee identification strengthens customer orientation
W&H is known worldwide mainly for its high product quality and innovative strength in the dental industry. Recently, with the “Internal Branding” project, the company also proved its competence in the field of in-house communication: the workforce was challenged in a series of specific workshops to deal actively with the mission statement and the company’s core values. The organizational principles of the production system as well as changes and objectives in sales were also topics for discussion. As a result, W&H successfully created not just a uniform understanding of brand values across the entire corporate group but also achieved changes in the organization of its global sales and marketing while additionally improving the understanding of the company’s just-in-time production processes.
As a successful global company with approximately 1,000 employees, W&H is required to adapt to a constantly changing market. By encouraging cooperation between sales and production during the communication project, W&H can bring its corporate activities even more specifically into line with the needs of its worldwide customers and can respond quickly to the requirements of the dental market.
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