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Webcredible 99 Mansell Street E18AX London, France http://www.webcredible.co.uk
Contact Ms Zoe Davies
WE
Webcredible

Travel websites need to embrace web 2.0 if they are to improve online usability

Webcredible report highlights that UK travel agent websites are offering better levels of online usability than airline carriers but improvements are needed across the travel industry

(PresseBox) (London, )
Key Findings:
- On average airline carriers fared significantly worse than online travel agents - Carriers scored 48% usability compared with 55% for agents
- Opodo was rated the most usable online travel website scoring 67%, British Airways led the way for airline carriers achieving 65%
- Ryanair and Monarch came bottom of the report with poor transparency of pricing, a significant issue which urgently needs addressing
- Both carriers and agents are neglecting the potential of web 2.0 technology and failing to use even the most basic sharing functions

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.