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Contact Ms Marieluise Mammitzsch +49 2234 1022232
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Toyota Deutschland GmbH

Der Sound zum neuen Lexus LC

"Make Your Mark"-Kampagne macht Fans zu DJs

(PresseBox) (Köln, )
Lexus und Mark Ronson haben heute ein Kurzfilmprojekt zum neuen Lexus LC vorgestellt. Im Rahmen der Kampagne „Make Your Mark“ („Setz‘ dein Zeichen“) können Auto- und Musikenthusiasten ab sofort ihren eigenen Track zum ultimativen Fahrerlebnis im Grand Touring Coupé kreieren. Der Clou: Das exklusive Tonmaterial stammt aus der Feder des englischen Musikproduzenten.

Das Konzept ist inspiriert vom bahnbrechenden Luxus-Coupé sowie den Sehenswürdigkeiten und Klängen der musikalischen Hochburg Ibiza. Mithilfe einer maßgeschneiderten Plattform auf Basis des branchenführenden Novation Launchpad Music Sequencer wird der User zum DJ. Anregung kommt vom Künstler persönlich: Als begeisterter Autofahrer und – natürlich – großer Musikfan hat ejpa Frbvdo pnxzu jzev xglkzi Egzapmq fmz bnx Fkoqx jk SQ vyngecstnz: zlhoc://lzd.utryw.et/aqxbo-ympwf/agig-zoku-lvza/

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.