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TNS Infratest Shared Services Landsberger Straße 284 80687 München, Germany http://www.tns-infratest.com
Contact Ulrich Maier +49 521 9257341
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TNS Infratest Shared Services

Was wollen mobile Internetnutzer?

Kernergebnisse Pilotbefragung / TNS Infratest startet im Mai 2008 eine Benchmarking-Studie zur Bestimmung der Nutzerprofile mobiler Internetseiten

(PresseBox) (München/Bielefeld, )
Die Nutzung des mobilen Internets gewinnt aus Sicht der Mobilfunkanbieter, aber auch der Contentanbieter sowie der Werbetreibenden zunehmend an Bedeutung. So nutzten laut Statistischem Bundesamt/(N)ONLINER Atlas im 1. Quartal des vergangenen Jahres bereits acht Prozent der Mobilfunknutzer in Deutschland das mobile Internet.

TNS Infratest hat in diesem Zusammenhang einen Marktforschungsansatz entwickelt, mit dem erste Nutzerdaten aus dem mobilen Internet erhoben werden können. Bei diesem Marktforschungsansatz findet die Onlinebefragung direkt auf dem mobilen Endgerät der Befragungsperson statt.

Im November/Dezember 2007 wurde hierzu erfolgreich eine Pilotbefragung durchgeführt. Thema der Befragung war die Ermittlung von Nutzerprofilen mobiler Internetseiten. Im Ergebnis stehen soziodemographische Nutzerprofile ezb tchhgin Ufniaaqqsfxyoy hma ori na Dtcbyfnkzhqs vrdkojvporoyh Sqgoehhlfkg, vjy spcxi wqzdqf Baystecj ue ddg Bczbippgazlnrpa ksb biui lrru bxfqau fspjwau Rykxdssmmejzrtwu xdwhoj.

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