The online trade is growing continuously, also in the food segment. In addition to products not requiring refrigeration, consumers are increasingly demanding chilled and deep-frozen foods in online retailing. Consumers are also paying increasing attention to environmentally friendly and sustainable food packaging materials.
With regard to food safety, a valid and efficient cold chain is essential. Especially for start-ups who want to market their products online and have to plan a complete first development of a cold chain, this topic can be a big challenge.
Already established online retailers can save costs by optimizing their cold chain. The insulation material and the type and quantity of the cooling medium are decisive here. Switching to environmentally friendly insulation can also lead to increased customer satisfaction as the issues of regionality and sustainability grow. In addition, the optimisation of the cold chain makes it possible to supply even more customers.
In the area of national standards, the focus is on online dispatch, as DIN SPEC 91360, a set of rules for the online trading of food, which among other things deals with the validation of the cold chain, was drawn up in July 2018.
The Tentamus Group as your partner in the development, optimisation and validation of your cold chain:
The laboratories of the Tentamus Group are able to simulate different ambient temperatures. This ensures that your products arrive at your customers refrigerated at any time of the year.
Tentamus is at your side as your partner:
- A successful start in the online dispatch of refrigerated and deep-frozen foods with a secure cold chain
- The validation of your cold chain according to DIN SPEC 91360
- Optimization of your cold chain and consequently cost savings and expansion of your customer base
Contact our expert Yvonne for further information.