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Bundesverband IT-Sicherheit e.V. (TeleTrusT) Chausseestraße 17 10115 Berlin, Germany https://www.teletrust.de
Contact Mr Dr. Holger Mühlbauer +49 30 40054306

ISO-Norm für Internetanalysen in der Markt-, Meinungs- und Sozialforschung

Marktforschungsverbände in Kooperation mit Bundesverband IT-Sicherheit

(PresseBox) (Berlin, )
ISO 19731 "Digital analytics and web analyses for purposes of market, opinion and social research - Vocabulary and service requirements" ist eine neue Norm für die Markt-, Meinungs- und Sozialforschung im Internet. Die Norm stellt Anforderungen an "good research practice" bei web-basierten Analysen.

Kerninhalte der in englischer Sprache erstellten Norm sind:
- Research project management requirements
- Confidentiality of information
- Documentation requirements
- Competence and training
- Subcontracting/outsourcing
- Reviewing the effectiveness of the research process requirements
- Proposals and tenders
- Execution of the project
- Digital analytics and web analyses data collection
- Data collection methodology
- Validation of data collection process
- Participant safeguards
- Weighting
- Permission of the target group
- Protection of individual identities
- Device Monitoring
- Reporting
- Data retention
- Data security
- Ownership and publication of results.

ISO 19731 "specifies terms and definitions, as well as service requirements, for organizations and professionals that conduct digital analytics and web analyses for collecting, analysing and reporting of digital data for purposes of market, opinion and social research by various methods and techniques."

ISO 19731 "applies to digital and web analysis research activities such as:
- understanding the usage of websites via the use of cookies, page impressions and other means, navigation across sites, time spent by visitors and their actions;
- online metered panels, e.g. on-going measurement of web visitation via meters installed on panellists’ desktop, mobile or tablet devices;
- tag-based solutions to measure online usage at universe level, which can be integrated with metered panel data to provide a hybrid measurement;
- social media analytics which collect, aggregate, and analyse online comments and user-generated content such as blogs, forums and comments on news sites or other sites."

Erarbeitet wurde ISO 19731 in Kooperation mit dem Bundesverband IT-Sicherheit e.V. (TeleTrusT) von den deutschen Marktforschungsverbänden ADM und DGOF mit den Partnerverbänden aus Österreich, Großbritannien, Spanien, Japan, Kanada, den USA und den Niederlanden sowie EFAMRO und ESOMAR. Das deutschsprachige Begleitgremium wurde unter dem Dach von Austrian Standards organisiert. Die Entwicklung der Norm begann im Februar 2014 und wurde im November 2016 mit breitem Grundkonsens abgeschlossen. Die Norm wird Anfang 2017 in Kraft treten.

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Bundesverband IT-Sicherheit e.V. (TeleTrusT)

TeleTrusT - Bundesverband IT-Sicherheit e.V.

Der Bundesverband IT-Sicherheit e.V. (TeleTrusT) ist ein Kompetenznetzwerk, das in- und ausländische Mitglieder aus Industrie, Verwaltung, Beratung und Wissenschaft sowie thematisch verwandte Partnerorganisationen umfasst. Durch die breit gefächerte Mitgliederschaft und die Partnerorganisationen verkörpert TeleTrusT den größten Kompetenzverbund für IT-Sicherheit in Deutschland und Europa. TeleTrusT bietet Foren für Experten, organisiert Veranstaltungen bzw. Veranstaltungsbeteiligungen und äußert sich zu aktuellen Fragen der IT-Sicherheit. TeleTrusT ist Träger der "TeleTrusT European Bridge CA" (EBCA; PKI-Vertrauensverbund), der Expertenzertifikate "TeleTrusT Information Security Professional" (T.I.S.P.), "TeleTrusT Engineer for System Security" (T.E.S.S.) und "Certified Professional for Secure Software Engineering" (TPSSE) sowie des Qualitätszeichens "IT Security made in Germany". TeleTrusT ist Mitglied des European Telecommunications Standards Institute (ETSI). Hauptsitz des Verbandes ist Berlin.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.