Elfa International AB makes a big investment in online services for their customers

Stockholm, (PresseBox) - Elfa International AB's upcoming interactive ecommerce solution is designed to support customers throughout the buying process, from inspiration to planning, ordering, and delivery. Customers can create their own storage solution based on their needs and style requirements with support from inspiring guides, selection help, and visualization in 3D.

The complete solution is delivered by Fiwe and is based on IBM's ecommerce solution WebSphere Commerce, the sales tool Tacton Configurator from Tacton Systems, a planning tool with realtime 3D from Animech Technologies, and user interface design by Deasign AB. Adobe Scene7 is also built into the solution to provide the dynamic environment image display.

"The choice of Fiwe, IBM, Tacton, Animech Technologies and Deasign is no coincidence. They are all specialists who quickly understood our complex issues and spoke our language. Their quality products and professional behavior attracted us and they offered possible solutions that no one else could. " says CIO Anette Alsteryd at ELFA International.

Elfa has developed into one of the world's leading suppliers in the segment of Storage, with products inspired by Scandinavian design and made from carefully selected materials. The range consists mainly of three flexible product lines: drawer systems, shelving systems, and sliding doors. These are combined into storage solutions both for home and public settings. Elfa now aim to significantly improve their online services with this project, and their vision is to be the most attractive and functional provider of storage solutions.

"Elfa's visions and demands for simplifying product selection is timely, and the use of the Internet as a channel in combination with innovative 3D visualization techniques to reach customers will give us unprecedented opportunities to provide buying experiences that attract both consumers and professional customers and stimulate increased sales, "says Per von Mentzer, CEO of the Elfa Group.

The customer's needs determine the possible selections of components. Accordingly, one of the most central parts of the solution is to provide a webbased planning tool integrated with the ecommerce solution, whereby the configurator guides the customer to a tailormade solution which is dynamically visualized and significantly simplifies the customer's purchase decision.

"As a result of a close collaboration between the solution providers with strong niche expertise, we are able to provide an exciting new interactive ecommerce solution that successfully manages customers' increasingly advanced requirements, and which opens up a new market." says Anna Carlsson, Sales Manager for IBM WebSphere at IBM Sweden.

"Today's customers place increasingly demanding functional requirements on IT solutions, making it impossible for a single vendor to meet the entire range of specifications. The mission from Elfa is a good example of this. Through our partnership, in which our different specialties are used in an optimal way, we can offer a solution that meets all of the customers' advanced demands and needs, "concludes Ralf Seimertz, CEO at Fiwe.

About Elfa International AB

Elfa is a company in the field of storage solutions, with headquarters in Västervik, Sweden. The company is a whollyowned subsidiary of the USbased The Container Store. The Group markets its products under six brand names: elfa, Sparring, Lumi, NoGa, Kirena and Pekodom. In 2008 the company had about 700 employees and a turnover of 1 billion SEK. Elfa products are currently sold in more than 30 countries via subsidiaries or independent distributors.

For more information: www.elfa.com

About Fiwe Systems & Consulting AB

Fiwe is a niche company focused on Internetbased business solutions. The ambition is to be a catalyst in customers' development and change towards collaborative business processes. Fiwe focus on stitching together solutions that reduce the gap between buyers and sellers, with the Internet as the primary channel. Fiwe is a Premier Business Partner to the IBM Software Group for IBM WebSphere Commerce, which is a distinctive position in the market with access to a unique range of skilled resources to handle a full range of demands.

For more information: www.fiwe.se

About IBM

IBM is one of the world's leading providers of information processing. With more than 350 000 employees and thousands of technology and business partners worldwide we are a globally integrated company that operates across borders in order to give our customers access to the combined expertise of our worldwide organization.

For more information: www.ibm.com

About Animech Technologies AB

Animech Technologies is a highly creative enterprise with a record of innovation in information visualization. The company develops advanced database solutions with realtime 3D linked to information that together provide superior information value to aid the enduser. Companies use Animech Technologies solutions to improve after market and increase sales by utilizing existing 3D CAD data.

For more information: www.animechtechnologies.com

About Deasign AB

Deasign is a web agency with a focus on strategy, creation and user experience. The company has 35 employees in Sweden and Finland. Deasign are working with, among others, 3, Beckers, Boxer, Siemens, BRIS, La Redoute, MSN, Nokia, OKQ8 and Unilever.

For more information: www.deasign.com

Tacton Systems AB

Tacton is a global vendor of sales and product configuration software and services. Tacton Configurator Solution enables effective selling of customized products whether online or from a PC at the point of sale. Tacton Configurator can be tightly integrated with any existing system and has standard integrations with leading e-Commerce, ERP, CRM, PLM and CAD systems. Tacton's solutions are used by customers including GE Healthcare, Siemens, ABB, Pentair Water, Hoffman Enclosures, ASSA ABLOY and Fläkt Woods. For more information: www.tacton.com

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