Pursway's Influencer Marketing Management Solution Deployed by T-Mobile Netherlands

Influencer Marketing helps mobile operators improve customer relationship strategies and engage with hard-to-reach customers

(PresseBox) ( London, )
T-Mobile Netherlands has selected the Pursway Influencer Marketing Management solution to help the company improve customer relationship strategies and engage with hardtoreach customers.

Pursway offers the first and only solution that enables mobile operators to leverage social influence on a large scale and turn Influencer Marketing into a catalyst for their marketing and customer relationship strategy. With a combination of breakthrough technology, insightful best practices, and proven success metrics, Pursway helps mobile operators pinpoint the influencers among their existing customers and stimulate their viral impact. The result is a multifold improvement in marketing effectiveness, boosting customer acquisition, retention, and crossselling outcomes.

"Consumers are flooded with marketing messages and are increasingly tuning out of vendor communication. Tapping into the power of social influence gives us a whole new way to interact with our customers. It enables us to reach an audience that was otherwise difficult to communicate with, let alone get them to act. Pursway provides us with a scalable method to reach customers in a manner that works best for them, through the people they trust," said Aswyn Saktoe-Veenenbos, VP Marketing Database Intelligence, T-Mobile Netherlands.

The Pursway Influencer Marketing Management solution is a combination of:

-Patentpending algorithms that accurately pinpoint the influencers and their followers for each product or service based on consumer transaction data
-Best practices and metrics that enable companies to maximize the viral effect created by the influencers

"We work closely with the marketing executive team and heads of customer relationship management (CRM) to establish best practices for campaigns and customer experiences that motivate the influencers to spread the word and become evangelists for the company's products and services," explained Ran Shaul, Pursway's Co-Founder and EVP Customer Solutions.

"We are excited to be working with T-Mobile Netherlands and many of the world's leading mobile operators," said Elery Pfeffer, Pursway's Co-Founder and CEO. "Our solution enables these companies to close the gap between how they market their products and services and the way consumers really make their buying decision."

To learn more about Pursway's Influencer Marketing Management solution, visit www.pursway.com.

About Pursway

Pursway (previously known as Datanetis) empowers consumerfacing organizations to close the gap between how they market and how people buy. The Pursway patentpending technology enables companies to identify, measure, and impact how opinion leaders shape their followers' purchasing decisions. Using the Pursway solutions, leading global organizations in telecommunications, retail, and financial services are realizing 5-10x improvement in the ROI of customer acquisition, crosssell, and churn prevention efforts.

Pursway is backed by Battery Ventures and led by a team with an innovative track record in consumer marketing, social network analytics, advanced algorithmic development, and large scale data mining. For more information, visit www.pursway.com.
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