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Survey Anyplace Prins Boudewijnlaan 218A 2650 Edegem, Belgium http://www.surveyanyplace.com
Contact Ms Amy Kenigsberg +972 9-794-1681
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Survey Anyplace

Astra Sweets Uses Survey Anyplace Mobile Survey Tool to Generate Real-time Customer Insights

Astra Sweets collects first-hand consumer feedback and images at the time of experience

(PresseBox) (Antwerp & Turnhout, Belgium, )
Astra Sweets gets creative and high tech to collect first-hand consumer feedback using Survey Anyplace's mobile survey tool.

"We wanted to ask consumers specific questions about our Frisia Mini Marshmallows packaging," says Eline van Muilwijk, Marketing Manager at Astra," so using the candy box itself to solicit their input made a lot of sense." Van Muilwijk's team printed a QR code and URL on 20,000 inexpensive black-and-white labels they adhered to the front of their colorful boxes, eliminating the need for special retailer cooperation. The contrasting label signalled to consumers that there was something special for them to do.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.