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SPLENDID RESEARCH GmbH Barmbeker Straße 7a 22303 Hamburg, Germany http://www.splendid-research.com/de/
Contact Mr Norman Habenicht +49 40 69453660
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SPLENDID RESEARCH GmbH

Studie: Die eigenen Freunde sind immer noch die besten Influencer

(PresseBox) (Hamburg, )
Einer aktuellen repräsentativen Studie zufolge ist die überwiegende Mehrheit der Deutschen mit dem Konzept des Influencer-Marketings vertraut. Gut ein Fünftel der Bundesbürger hat bereits ein Produkt auf Empfehlung eines Influencers gekauft.

Das Hamburger Marktforschungsinstitut SPLENDID RESEARCH hat im Dezember 2018, im Rahmen einer repräsentativen Umfrage, 1.221 Deutsche zwischen 15 und 69 Jahren online zum Thema Influencer befragt. Die Studie untersucht, wie Influencer wahrgenommen werden, welche Faktoren die Offenheit gegenüber Empfehlungen positiv beeinflussen sowie deren Einfluss auf Kaufentscheidungen.

Die Ergebnisse der Studie zeigen: Nahezu drei Viertel aller Deutschen können, nach eigener Einschätzung, dem Begriff Influencer spontan eine inhaltliche Bedeutung beimessen. Weitere 41 Ceyuynh fowhvr trrt pjont Wcwspknmffdd nyxmj ohxuad Pkrjteblbnrp etb hcb Rbholym zch Xkatrpwuwc-Rnrbqkcmcm shujgdkz.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.