Sierra Wireless and Prumaro launch 3G interactive multimedia system

Solution delivers targeted, localized content in buses and kiosks

(PresseBox) ( Ljubljana/Slovenia/Barcelona/Spain, )
Sierra Wireless (NASDAQ: SWIR - TSX: SW) and Prumaro d.o.o., in coordination with local integrator Telos d.o.o., today announced a breakthrough advancement in digital media with the expansive deployment of Prumaro's GEM interactive multimedia system in 128 public buses and 64 kiosks throughout Slovenia's bustling capital of Ljubljana.

The GEM interactive digital signage application, powered by Sierra Wireless' AirLink(TM) Pinpoint X mobile communications gateway with embedded ALEOS(TM) intelligence and Mobitel's 3G broadband network, provides advertisers the ability to present extremely localized and timely promotional content in realtime to transit passengers and pedestrians. Customers can interact with the targeted display system directly or via SMS to vote, play games, win prizes, complete surveys and more. The highprecision GPS receiver integrated within the AirLink PinPoint X enables Prumaro to know the location of their signs at all times and allows the content to be highly relevant based on the location of the vehicle or kiosk.

"This solution is an excellent example of the added value created by the critical functionality of our AirLink product line," said Jim Lahey, Vice President, EMEA Operator and Enterprise Sales for Sierra Wireless. "By leveraging key ALEOS features, such as a consistent, reliable 3G connection, security, and remote control and configuration in combination with the value added integration services of Telos, we are able to provide Prumaro with a truly effective, highly relevant interactive multimedia solution."

Intelligence and Remote Management

Reliable and persistent connectivity is the key to Prumaro's stateoftheart GEM multimedia solution, which is facilitated by the AirLink PinPoint X mobile gateway on the Mobitel HSUPA broadband network. The PinPoint X is powered by ALEOS embedded intelligence, which ensures a secure alwayson, alwaysaware connection and enables robust remote configuration and control through the AirLink suite of management software. This comprehensive solution enables management of the GEM systems' network of displays and allows realtime content updates and dynamic adjustments that trigger extremely localized, and therefore relevant, promotions.

"With intelligent use of Mobitel's highcapacity data network and within close cooperation of Mobitel's and Telos's experts, we were able to offer Prumaro, our respected customer, with a truly effective, highly interactive multimedia solution, based on functionality offered by the AirLink PinPoint X gateway," said Danilo Tomšic, Chief commercial officer, Mobitel.

"We have been perfecting our outofhome digital signage system for years, said Tomaz Kerin," CDO of Prumaro's GEM Interactive(R). "With the advancements in cellular broadband and intelligent devices like the PinPoint X, we are able to progress digital multimedia signage even further."

To find out more, visit Sierra Wireless at the Mobile World Congress event in Barcelona, Spain, from 15 to 18 February, 2010 in the Avenue at stand AV-36.

For more information about Sierra Wireless AirLink gateways and routers, please visit

To view and download images of Sierra Wireless products, please visit

About Mobitel

Mobitel is the leading provider of advanced mobile telecommunication solutions for the Slovenian market. The company is also increasingly asserting itself also as a supplier of extensive and converging offers, created in collaboration with other members of the Telekom Slovenia Group.

For more information about Mobitel, visit

About Prumaro

Since 2007 Prumaro has held a patented solution for interactive external digital signage, which includes a content display conditioned by location, and the possibility of user interaction via mobile phones. Under its own GEM Interactive trademark, the company has developed an advanced market concept and software for managing complex digital signage networks. The GEM system solution facilitates adaptability re the design of mechanical infrastructure, which, in praxis, means that the system may be used for a great many applications worldwide.

By implementing its own testing and actual operational applications in a variety of environments, Prumaro has acquired valuable experience in management and marketing space on the system, as well as developing and assessing effective multimedia content based on user interactivity. For more information about GEM interactive solution, visit

Forward Looking Statements

This press release contains forwardlooking statements that involve risks and uncertainties. These forwardlooking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply conditions, channel and end customer demand conditions, revenues, gross margins, operating expenses, profits, and other expectations, intentions, and plans contained in this press release that are not historical fact. Our expectations regarding future revenues and earnings depend in part upon our ability to successfully develop, manufacture, and supply products that we do not produce today and that meet defined specifications. When used in this press release, the words "plan", "expect", "believe", and similar expressions generally identify forwardlooking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in the wireless data communications market. In light of the many risks and uncertainties surrounding the wireless data communications market, you should understand that we cannot assure you that the forwardlooking statements contained in this press release will be realized.
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