Sunrise: August 30th, 2021 - October 29th, 2021
Limited Registration Period: September 30th, 2021 - October 29th, 2021
General Availability: November 22nd, 2021
During the Sunrise Period, brand owners can apply for identical Zuerich-Domains. A registration of the trademarks with the Trademark Clearinghouse is necessary.
Limited Registration Period
This period is reserved to companies and organizations of public authorities.
General Availability
The General Availability starts with an Early Access Period:
November - December 1st.
The General Availability with the standard price begins on December 2nd.
The relationship between a better ranking in search engines and new top-level domains has already been proven in a study of Searchmetrics for .berlin domains. Websites with .berlin domains often rank better with regional searches in Google than sites with .de domains and .com domains.
"In 42% of searches, .berlin domains rank better locally."
Another study by Total Websites in Houston shows that the results of the Searchmetrics study are in principle applicable to all new TLDs, including e.g. new Zuerich-Domains. Total Websites notes that Google sees the domain extensions of new TLDs as an important criterion for the evaluation of a domain and, therefore, concludes that:
"It's clear that the new top-level domains improve the ranking in search engines.
It is no problem to forward your new Zuerich-Domain to your existing ch-Domain or Swiss-Domain - and vice versa.
Hans-Peter Oswald
http://www.domainregistry.de/... (English)
http://www.domainregistry.de/...
http://www.domainregistry.de/...
http://www.domainregistry.de/...