The registry tells:
"A .Yachts domain is the perfect domain for anyone with an interest in the marine industry – manufacturers, dealerships, dry dock storage, charters, associations, bloggers and enthusiasts. A unique .Yachts domain helps you stand out in a crowded sea of .coms, creating a memorable connection between you and your audience."
The Yacht-Domain names allow you to tell the world exactly what your company is all about and lets consumers know it's exclusively marine. Yachts-Domain is an exclusive web address,in any sense the first web address of the Yachts industry.
"If your business and passion is Yachting", the registry says, "help make it easy for like-minded individuals to find you online with a .Yachts domain name."
But the Yachts-Domain targets also the customers of the marine industry. Companies using a .Yachts website address send a quality signal to online consumers that the company has been validated in this industry. It is a signal of trust - and tells website visitors they can expect quality content and information relevant to boating on any .Yachts website.
The relationship between a better ranking in search engines and new top-level domains has already been proven in a study of Searchmetrics for .berlin domains. Websites with .berlin domains often rank better with regional searches in Google than sites with .de domains and .com domains. The result of the Search Metric study can be summarised as follows:
"In 42% of searches, .berlin domains rank better locally."
Another study by Total Websites in Houston shows that the results of the Searchmetrics study are in principle applicable to all new top-level domains, including the new Yachts-Domains and Boat-Domains. Total Websites notes that Google sees the domain extensions of new top-level domains as an important criterion for the evaluation of a domain and, therefore, concludes that:
"It's clear that the new top-level domains improve the ranking in search engines."
Hans-Peter Oswald
http://www.domainregistry.de/... (English)
http://www.domainregistry.de/... (German)