The aero-domain was "the first sponsored top-level domain based on a single industrial theme." Wikipedia continues:" The aero domain is reserved for companies, organizations, associations, government agencies, and individuals in aviation-related fields."
The aero-domain was "created in 2002 and is operated by SITA. SITA created and operates the Dot Aero Council."
Wikipedia explains:"Two-letter codes under .aero are reserved for airlines according to the IATA Airline Designators. While three-letter codes were initially reserved for airports (IATA airport code), they were released for registration by the larger aviation and aerospace community on December 1, 2008. The aero top-level domain was initially approved in 2001 for a 5-year term expiring December 17, 2006 as part of a proof-of-concept of new top-level domains. The agreement was extended in October 2006 for a six month term until June 17, 2007,[2] and continued to be renewed on a June–December six-month cycle through June 17, 2009.[3] In 2009, SITA and ICANN completed a new 10-year sponsorship agreement for the operation of aero."
So far the information at Wikipedia. But there are more important details about aero-domains.
In the future, everybody, who is interested, in flying, aviation, travelling, will search first at .aero. The aero-domain is a restricted and exclusive domain. It is only available for members of the aviation community. The aviation community is a very broad one. Not only pilots, stewardesses and students of aviation belong to it, but e.g. also modell makers and para-gliders.You have to prove that you belong to the aviation community by the Community Membership ID and the Password. If you have not got yet any Membership ID and Password by SITA, it is sufficient, that you send us your "credentials" with your domain applications. You can send us e.g.the adress of your domain or URL with aviation content.
Domain names can help boost your online business in many ways. Imagine what a domain name that is exclusive to your industry focus can do.
Not only will the aero-domain remove you from the anonymity of traditional domain names such as .com and country specific domain names, it can help you:
* Protect your identity: through registration of your company name, main products and services, you can protect your online identity * Promote your business focus: the .aero domain is exclusive to the aviation industry; an email or web address with an aero-domain name immediately identifies you as a key industry player. * The aero-domain can provide you with online marketing opportunities that will help boost your business:
* Promote your products and services: With individual, aviation specific domain names for various products and services, you can more effectively promote each of those offerings. * Track advertising: Through use of individual domain names for products and services, or a domain name unique to a promotional activity, you can track the success of a particular campaign more readily. * Increase your Internet presence: Having a focused domain name can help optimize your website for search engines and build traffic!
The domain names must no longer reflect company's name or a trade mark since September 2 2002. You can register now at .aero the name of your choice, e.g. a product or service. As this possibility exists since a short time, many good generic terms, which are an excellent and cheap advertising opportunity, are still free.Imagine how many visitors can attract terms like paris.aero, newyork.aero or travelagency.aero which are typed by consumers into the browers?
Registration in .aero is not available to everyone. Unlike generic TLDs, the aero -domains apply a process which ensures that each registrant is a valid aviation community member -- a process that safeguards .aero’s exclusivity and integrity and communicates a unique identity.
Registrants of aero-domains can improve the ranking at Google by their aero-domains. Seach engines like Google rank your listing higher if a keyword from a search is in your domain name. You can get these names with .aero, when they are not available in .com. Listen to what the Internet "gurus" have to say about what names to buy: "As we've frequently reported in our SE Book & Newsletter, placing keywords right in your domain name can give your site a major boost on search engines. We've also reported that some engines are no longer accepting sub-directory pages. This is one of the reasons the smart marketing pros have been buying keyword-phrase domain names. They use them as doorway pages to boost traffic to their sites." says Stephen Mahaney, author of The Unfair Advantage Book on Winning the Search Engine Wars. Michael Campbell points out, in Nothing But 'Net, "The reason we want keywords in the domain name is that search engines often get 'tuned' to find, and give better positioning to, domains with keywords in them." Declan Dunn, author of Winning the Affiliate Game, sent out a memo to his affiliates advising "To get on top of the search engines, one of the critical keys is a good domain name LOADED with keywords." Declan goes on to say "This news is spreading among WebMasters, SearchEngine Meisters, Internet marketers, and big corporations. Don't wait."
Hans-Peter Oswald
http://www.domainregistry.de/...